In today’s day and age, it is imperative that businesses have a command over the way that they look online. If they do not, their online landscapes are susceptible to being impacted by negative postings. In order to help businesses better protect themselves and their reputations, JW Maxx Solutions is revealing the best practices for online reputation management that businesses can utilize.
Optimization is Key
Whether it’s a company’s home page or their social media profiles, any online assets that a business controls should be properly optimized. There are many keyword phrases that a company can target depending on the services or products that they offer. However, a company’s most important keyword is that of its name. The best practices for online reputation management when it comes to optimizing a site for a company name are to include the name as an all-in-one URL. Metatags and keywords as well as categories with the company’s name should also be utilized to further advertise the brand.
Monitor the Business’s Online Landscape
One of the best practices of online reputation management is continuously monitoring the way that the company looks online. It is imperative to do this in case any negative threats arise so that can be dealt with swiftly and efficiently.
“You should check the way that your company’s Internet landscape looks several times a week,” said reputation management expert and CEO of JW Maxx Solutions, Walter Halicki. “I make sure to check the way that we look online every day.”
Send Out Quality Press Frequently
Press releases, when written well and keyword optimized, can dramatically change the way that a company looks online. These assets, while not very robust or long lasting, can neutralize any negative press. Therefore, one of the best practices of online reputation management is to send out quality, newsworthy press releases on a weekly or bi-weekly basis.
For more information on how to run a successful online reputation management campaign or for a quote on a reputation makeover for any business, contact the online reputation management experts at JW Maxx Solutions at http://jwmaxxsolutions.com/today.Read More