Fans have always complained about a missed call, or a call against their team by an NFL referee, this is really nothing new. What is new however the circus fans can now witness in basically every NFL game played so far this season. Whether a call is missed or made that is incorrect, or a referee fails to break up a skirmish, or sometimes fails to even know the correct rules, the NFL replacement refs are turning Sunday into a comedy act. While watching the referees butcher games on Sunday, the team at JW Maxx Solutions brought up a point about reputation management. A referee is supposed to be completely unbiased, and recently, a story was published of the replacement referee who was dismissed from his post for having pictures of himself on Facebook in New Orleans Saints gear. There is nothing wrong with being a Saints fan but it proves a point of how damaging information on the internet can be to ones reputation. Granted the pictures were on this referees personal Facebook profile, but what about other posts or content that may damage an online reputation?
The NFL is also a multibillion dollar business, with several teams of PR professionals on staff, but there are companies out there not as large and not as powerful, who do not have teams of lawyers and PR experts. I personally do not believe the mistakes of these replacement refs, will stop fans from watching NFL games; but it may cause a few extra eye brows to be raised, and beer cans to be thrown. But for a company perhaps not as large as the NFL and not as powerful, think what this could do to their reputation. If a company was to learn an employee was biased, this could affect their reputation and credibility as well; their reputation could be attacked for this. It shows just how valid reputation management is, and how important having the right team of professionals in your corner is!
Online Reputation Management is a simple concept, and it is very much like the NFL, it is all about protection; protecting the quarterback, protecting the goal line, protecting your reputation online. JW Maxx solutions are a team of experts who work to build a barrier of positive press on line, so that when you are attacked, you already have blockers in place. Jay Cutler was sacked 7 times on Thursday night, and threw 4 interceptions; I am sure he feels a lot like someone who has just had their reputation attacked on line that has no protection. The NFL refs who are getting attacked everyday for being inexperienced could sure use some on line protection. Fans myself included, really get emotionally involved in Sundays games, and there are some people who would go as far to create a webpage attacking these referees.
JW Maxx Solutions believes these replacement refs could use the services of an experienced online reputation management company, one that will block for them, because as the season wears on, if the calls continue like they did in week 2, these refs are going to need our help!Read More