Why Personal Reputation Management is Important in 2020
JW Maxx Solutions gives these essential tips to help one management of one’s personal reputation.
We live in an internet-intensive world today that makes it easy for you to be trolled. Whether you are commenting on a blog article, running a social media account or posting pictures online; chances are you are leaving a digital footprint.
It’s unfortunate that most people do this with little regard for how it will affect their future. Your social media presence can positively impact your social image or adversely influence your brand image. It doesn’t hurt if you tone down the controversial social media posts and cringe-worthy photos; you never know whether your possible future employer might come across them. This is why personal reputation management is essential in this digital according to JW Maxx Solutions.
There are significant benefits to be earned from a positive online presence to both an individual and a business. Some of these include:
Higher Trust Factor
Brands with an active/good online reputation tend to be more trusted because people generally depend on the opinions of others. If people trust an organization and their business, it is likely that more will join in the bandwagon and believe in these sentiments. According to research, nearly 85% of people trust brand references are from friends and almost 70% trust consumer opinions pay for advertisements. An excellent online image grows your brand following and earns you a viable stage to launch ideas on products and services. The message reaches a wide audience, making your online product promotion even more effective says JW Maxx Solutions.
Businesses with positive online reviews will automatically attract more customers. A restaurant with a five-star rating will have more customers coming through as opposed to one with a two-star rating. Similarly, a company website with a good reputation can increase profits through customer awareness and sheer visibility. The immense traffic of online users that visits your site can enable you to tap into the web advertising income. By using pay-per-click advertising, a business can explode its revenue based on the number of users visiting their site.
Job seekers want to land jobs in ambitious companies with a bright future. This is something they determine by checking online opinions and considering the views of past employees. Apart from the workplace reviews, positive online content on a company site elevates the prospect of a bright future with the company among potential job-seekers. This means that companies with an excellent online reputation act as a magnet to employees with better talent.
A previous poll among employee hopefuls revealed that 1 in every five job seekers would consider a company with a 1-star rating online.
On the other hand, we’ve seen companies losing significant business because of trivial and controversial messages they posted on their social media platforms.
Students are losing lucrative scholarships because of inappropriate party photos they posted online or politically incorrect comments by a politician coming to haunt a presidential hopeful and eventually causing him to tame his political ambitions. All these are examples of just what a negative online reputation can do to you. The following shows how looking bad online may be the cause of your downfall:
It can spoil your job prospects
A study shows that 83% of HR executives believe that the staff recruitment process will become more dependent on digital content in the coming years. This implies that your social media activities may be a point of reference when you apply for a job. What an employer deems your online image to may end up being subjective based on their preconceptions and biases. And although it’s impossible to anticipate these biases, it is crucial to be conscious of what perceptions your online activities might be creating for effective personal reputation management.
Loss of business
Social media is a broad and far-reaching platform where customers can air their grievances. News of a defective product or client discrimination by a company can spread like wildfire online. While some customers may choose to contact you personally to complain, others will go directly online to air out your dirty linen. This kind of negative publicity can significantly dent your brand and cause you to lose customers, leading to a dip in revenue.
Positive impressions are critical, and the internet has become a platform where these impressions take place. To expand your business, increase revenues, or advertise yourself as an excellent potential employee, it is imperative that the online activities of individuals, as well as organizations, leave behind a positive digital footprint. JW Maxx Solutions is always here to help call us for a free consultation.