Why Page Speed Optimization Matters to Google in 2020
Page Speed Optimization is always a plus. Nobody likes to wait while the site they want to visit takes forever to open. Page Speed Optimization is a big part of ranking higher in 2020.
JW Maxx Solutions, a Phoenix-based online reputation, and branding firm offer these great tips to help you rank higher in 2020.
Ranking high on Google has always been of enormous importance. In 2020 that is no different. Interestingly, it might even be more critical. Every year more and more people take their business online.
The market is becoming extremely saturated; you might find that you once ranked at the very top of the first page but are now getting beat out by other sites. The chances are, these sites are run by someone with experience of Search Engine Optimization or SEO.
SEO is very complicated, with many different aspects that is a lot for any one person to understand; unless they studied it at college. That being said, there are some simple things you can do to make your site rank higher. One of those is increasing the speed of your website. Here is how to do that and why it matters so much to Google and other search engines.
Why Does a Fast Website Matter?
Google has a sophisticated algorithm that determines where it will rank you for each given search. The higher the rank, the higher you will show up in the results. This means someone ranked first will show up at the top of the front page, someone who ranks second will show up second, and someone who ranks 25th will be forgotten and left on the 3rd page. This is the exact thing you are trying to avoid. Only 8% of searchers go past the first page, so if you are that rank 25 website, you are not going to get very much traffic at all.
JW Maxx Solutions Top Tips to Consider:
#1 Page Speed Optimization
#2 Use Google Website Speed Test
#3 Make sure you integrate SEO Speed Optimization
#4 Work on Ways to Improve Page Speed
One of the biggest things that will influence where you are ranked is how fast your website is to load. People do NOT want to wait 15 seconds for your website to load. If they do, they are going to close your site and move on to the next one. Your website needs to be quick to load and easy to navigate. If you fail to be both of these things, your website is going to fall down the rankings, your views will plummet, and you will find that your income is slipping away.
How to Make My Website Load Faster?
Luckily, there are some straightforward things that every website can benefit from. First, you need to test your website’s speed for yourself. The best way to do this is by using your phone with cell service, NOT wifi. Loading your website on your computer with wifi is going to give you a false representation of how fast your site loads for most users. Depending on how slow your site is to load depends on how many of these ideas you should take on board. Here are some of the easiest ways to make your website load faster.
Videos, especially ones with autoplay, are horrible for your website. I can assure you that no one wants to see them; we can also ensure that they are one of the biggest factors of having a slow loading page. By removing these videos, or making them so that visitors have to click play, you will improve your chances of keeping viewers on your site.
Use Google Website Speed Test to help with this issue.
The page size is another key factor in how long it takes to load. A page that is huge, seemingly going on forever, is not going to load as quickly as a short page. If you have a 2000 word article, it is far better to break it up into 4, 500-word pages with a nice image. This is good not only for SEO but the speed at which your page loads.
Advertisements are likely how you make a lot of your income if you aren’t selling a product. That’s fine; ads are suitable. What isn’t okay is ads that are videos. Especially if they play automatically. They make your page look bad and load slower. Both of these things need to be avoided at all costs. No embeds. If you want a video, use a YouTube link.
If you are using a cheap server, perhaps it is just an old computer, hosting your website, it is going to be slow to load. You will find more success using a server that is dedicated to running just your website. It may cost a little more, but your site will run much faster because of it. The cost of hiring a professional service to host your website is far less than the income you will be losing from lost viewers to the site.
Why JW Maxx Solutions can help you rank your sites better:
Hiring a professional firm such as JW Maxx Solutions is one of the most effective ways of making sure your website runs faster and ranks higher in general with a quick consultation on page speed optimization. We are professionals who specialize in getting specific websites to the top of the Google Rankings. By hiring us, you are almost guaranteeing that your site will be viewed by more people. Meaning you will be making more money, be it from sales or ad revenue.