How to Market to Gen Z in 2020
How to Market to Gen Z in 2020 By JW Maxx Solutions
Gen Z could be a huge potential untapped market for your business. The generation born between 1997 and 2010 makes up a whopping 40% of the marketplace. If you are failing to market specifically to this generation, you are missing out on almost half the market. The logic then follows that if you do learn to market specifically to them in 2020, you could get as much as double your sales. This generation may be one of the hardest generations to market too, but that doesn’t mean its impossible. This short article will give you a simple guide on how to market to gen z in 2020.
Why is Gen Z so hard to market to?
Gen Z was born in the information age. Even the very oldest members of the generation grew up in a time with computers and phones their entire lives. No other generation before them had such a bombardment of information and advertisements since they were born. This has lead to two things that affect their marketability. First, they have a short attention span. They have always had all the information they could need at their fingertips; they don’t have the patience to wait through your advert before they get bored.
Secondly, they have grown up with advertisements on everything. The world has only recently begun transitioning into a subscription-based media age with streaming services providing 90% of their entertainment. These services are so popular, specifically because they don’t have adverts. This means again that Gen Z doesn’t like adverts to start with, and it is even harder even to reach them since they avoid using traditional TV services.
Why is the Gen Z market share so valuable?
Gen Z represents about 40% of the world’s market share. This accounts for about $800 billion worth of sales. If you are running a business that has failed to tap into this market even slightly, you are missing out. There is nothing to be gained by shunning Gen Z; you absolutely should be adapting your marketing model to accommodate them. Gen Z is also the generation that is most likely to influence an advert into going viral. A viral advert is a best-case scenario for any marketing campaign. If you can achieve this, you will find massive success with this demographic.
How to market to Gen Z in 2020?
Marketing to Gen Z is hard but not impossible. They may have their difficulties, but like any demographic, they can be reached with the right marketing strategy. Here are the most effective ways to market:
Social media is one of the most effective platforms for running an advertising campaign on for any generation; it is even more so the case with Gen Z. The majority of generation Z are incredibly active on various social media platforms; this is a great place to market your content at them in a way that’s easy to digest. It is also an easy way of sharing your advert. As mentioned above, a viral ad campaign is always going to be a huge success. There is no more natural way to have your advertising go viral than by having it shared on social media.
Television has long since been replaced by streaming platforms. Netflix, Hulu, Disney+, all are advert free. You cannot reach them in this way anymore. That leaves YouTube. YouTube allows you to market directly to a specific audience; you can work closely with content creators on the site to advertise your product to their viewers.
Don’t be patronizing
As mentioned above, Gen Z doesn’t have the patience for long advertisements anymore. They also don’t have the patience to be patronized by whoever is advertising their product to them. Even as a joke, it will backfire. The best way to treat them is the same as any other demographic. Because they are.
Hopefully, this article has clarified the importance of targetting Gen Z. They are an often untapped market, without making an effort to reach them, you are handicapping your business. If you make an effort to reach Gen Z, where they are most likely to be paying attention, social media platforms, and YouTube, you will do just fine.
JW Maxx Solutions is a branding and online reputation for personal and business. They are located in Phoenix, Arizona, with offices in Latin America. The company has an A Plus rating with the BBB. Providing positive media solutions to growth-oriented companies