According to statistics, about 85 percent of people in the world access the internet and use it to find out more information about brands and their products or services. This also means that as a person, you can also be Googled anytime and by anybody for one reason or the other. Just like professional brands or products, your personal online reputation can also generate either positive or adverse reactions. As more and more people increasingly become involved, it, therefore, becomes more than important for people to take care and improve your personal online presence. So how can you effectively promote your personal online reputation? To help you, here are some of the best ways to improve your personal online reputation.
Research your current online reputation status
The first step towards improving your personal online reputation is finding out what it looks like right now. Therefore, your first and most important step should be to go online and research all the results that are associated with your name. By doing this, you will know what people are already saying about you and then try to improve it from that point. In case there is anything negative about you like an unsavory image of you doing all the rounds on the net, you can begin by cleaning it up.
Identify your target audience
Being your target and most crucial aspect of your personal online reputation management, it is imperative for you to understand your target audience fully. This is because they are necessarily what you are trying to approach. The first step towards achieving this is identifying your target audience and then going ahead to understand their interests, opinions, and values. Once you get a clearer picture of who they are, you can now draw a plan on how to effectively communicate with them online.
Create your personal website
Whether it is your very own personal reputation or product that you want to rank high on Google, usually the more control you have over it, the better. Thankfully, having a website gives you all the control that you need. Therefore, a personal website will come in handy when you are planning to introduce your brand online. The best thing about websites is that they are nowadays very easy to create and comes with a lot of tools. In your personal website, ensure that you have an “about me” page and devote extra efforts, time, and money to ensure that you rank very high on Google.
Join Social media profiles
One of the sure-fire ways to build your personal online reputation is by setting up various social media profiles. Nowadays, when people want to find out about you, they will begin by visiting your social media profiles. One of the primary reasons for the growing popularity of social media is because it is free to create the respective accounts. This makes it easy for you to create a massive audience without spending a dime. There are a lot of social media platforms where you can create your profiles. Some of the ones that rank high on Google include Facebook, Twitter, Instagram, and YouTube.
Connect with influencers
For a very long time, influencer marketing has been one of the key trends when it comes to building a solid online reputation. Influencers are one of the best assets that any person or brand can use to develop their online presence. Working with great influencers can significantly boost your online reputation by expanding your audience reach, giving you credibility, and allowing cross-promotion. When you get free exposure to reach a wider audience using influencers, you will be able to bring more traffic to your personal website as well as increase engagement in your social media posts.
Connect with people in your industry
Another very effective way to build your personal online reputation is by connecting with other people from your industry. Although this feels like joining with your competition, you will discover that most of your competitors have been in the industry for years thus having a large customer base. Also, they know what works and what doesn’t, and this can help you avoid common mistakes. While connecting with people, remember never to limit you’re your relationships to online alone. Also, make it a point to visit the local events that are related to your industry and introduce yourself and even your work to the people that you meet there.
Create a genuine online identity
Just like human relationships, it is essential for you also to make an authentic identity and live up to your word when building your personal online reputation. This means avoiding creating a non-genuine online presence that doesn’t incorporate you. In other words, the profile or face that you put forward should genuinely reflect who you are. By doing this, you will be able to build trust effortlessly. Also, ensure that you remain consistent in all areas the areas of communication with your audience as this is essential when it comes to maintaining your personal reputation online.
Gather information about your relationships
Finally, after you have managed to create valuable relationships online, you should now embark on gathering as much information about them as you can. This is what will help you when you want to start building an email list. The email list that you create will, in turn, help you to further communicate effectively with your audience. You can do this by proving yourself as an established and trusted voice that who offers a certain valuable content like videos or eBooks.
Your personal online reputation is just like your normal relationships but the only difference is that it is trickier as it involves hundreds and thousands of people. A solid and strong personal online reputation can help you build trust online, increase brand awareness, and even increase sales in your business. Being part of Google’s ranking algorithm, it even becomes more important to have a solid personal online reputation nowadays. However, one thing that the process of building your own personal brand online is something that most people struggle with. Hopefully, with this article, you will be able to take command of your own personal online identity and prevent other people from doing so for you. As a result, you will be in a better position to control the way other people perceived you on the Web.