Protecting Your Online Presence Essential Say Online Reputation Experts
The online reputation experts at JW Maxx Solutions say that protecting your online presence is especially important for businesses in the summer of 2013. While internet security gets most of its attention from the very real threat of identity theft, businesses can also suffer severe damage to their reputations should their personal information fall into the wrong hands. Beyond having money stolen directly from their accounts, future earnings, and even jobs, can be lost thanks to insufficient security.
Online reputation experts say that protecting your online presence starts with the use of secure servers. Secure servers encrypt and decrypt messages, making it more difficult for third parties to steal information that is uploaded to or downloaded from the internet. This step is a sine qua non of internet security and should not be ignored regardless of what other security steps are taken.
While protecting your online presence starts with the use of secure servers, it certainly doesn’t end there. Company passwords must be secure and extremely difficult to guess. Each user should have a unique password that contains uppercase and lowercase letters, numbers, and symbols if possible. These passwords should be changed at least every six months, but more frequently if there is any reason to think that the company’s internet security has been compromised.
Protecting your online presence carries over into social networks as well. The sharing of passwords for these networks should be on a need to know basis only, as this raises the level of accountability for those who have access to them and makes it easier to determine who misused them and how in the event of a problem. Careful records should be kept about who has what passwords, as well as the log-in locations, times, and frequencies of their use.
Another step in protecting your online presence is avoiding the use of accessing business accounts from public computers or those that do not belong to the business or its employees. Other computers are far more likely to have spyware that can enable thieves and competitors to gain access to professional websites and accounts. If a business relies heavily on its website, this can effectively grind it the business to a halt until the problem is resolved.
Finally, protecting your online presence means sometimes taking actions that others deem unnecessary or offensive. Should an employee give notice, his access to their internet accounts, be they company websites, social networking accounts, or anything else should be revoked except for those duties that absolutely cannot be done by anyone else. Once an employee leaves, all passwords should be changed. In the event of an employee being fired or downsized, the passwords to which he has access should be changed prior to informing him of the decision to prevent him from posting damaging information about the company.