Online Reputation Specialist Explores the Leading Public Relations Changes and Developments from 2013 that will Characterize PR during 2014

Posted by on February 3, 2014 in JWMAXX Solutions, Online Repuation Management, Online reputation specialist, Reputation Management, SEO consultant | Comments Off on Online Reputation Specialist Explores the Leading Public Relations Changes and Developments from 2013 that will Characterize PR during 2014

Online Reputation Specialist Explores the Leading Public Relations Changes and Developments from 2013 that will Characterize PR during 2014

JW Maxx Solutions, an experienced online reputation management firm, is sharing valuable PR trends and tips. The public relations industry advanced to an increasingly important role in the communications sector, according to industry experts. JW Maxx Solutions, an expert in online reputation management services, is taking time out to list major 2013 developments that will define public relations initiatives in 2014.

1. Medium and larger-sized public relations agency growth

Overall, the public relations industry is expanding fast and continues to outpace global economic expansion. Top-tier large PR companies like those of Weber Shandwick are growing in size rapidly as compared to slower growth medium-sized organizations. Online reputation specialists note that this development makes it vitally important for businesses of all sizes to monitor their web authority and presence in 2014.

2. Marketing, sales and public relations collaboration

PR professionals and others in the reputation management services industry affirmed interest in constructing a more integrated marketing and PR plan in which marketing coordinates with public relations efforts. PR professionals can utilize specific aptitudes to work closer with marketing executives in order to increase ROI. Leading online reputation specialists recommend that firms begin with identifying goals for each department to work on cooperatively including social engagement, reputation and customer retention.

 

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