Internet Reputation Management Expert Revels Do’s and Don’ts of Responding to Online Reviews
When your reputation is in trouble, the online reputation management experts at JW Maxx Solutions know that it can cause an immediate alarm. For those who are trying to use the web to build and promote their business and reach their goals, even one or two bad reviews can send them into a panic. When this happens, there are a number of ways to address the issue. Unfortunately, in many cases those who are overwhelmed by the implications of the negativity may act irrationally and react in ways that do their business more harm than good. If you get the urge to immediate respond to online reviews, stop a moment and remember these Do’s and Don’ts of responding to reviewers online.
- Do reply when possible: If you have a reviewer who is pointing out a legitimate concern, let them know that you appreciate their feedback and are working to improve the problem. This shows that you are trustworthy and know how to handle problems in a proper way.
- Don’t ignore them: Good or bad, it is important for you to see feedback for your brand. It will help you assess problems and fix them before they can affect other clients. Make sure that you read comments, and it you see common concerns, it can help you improve the way that you do business.
- Do thank helpful or kind comments: JW Maxx Solutions reminds you that not all feedback and reviews are going to be negative, you are going to have plenty of people who appreciate your services and want to brag about them. Make sure that you thank these customers and show them that they are appreciated.
- Don’t get caught in a fight: one of the most important things to remember is that you should never get caught up in an angry fight with reviewers. If someone has posted something that is very nasty, it is better to not respond, or at least wait until you have calmed down. If you respond rudely to or with anger, it can ruin the perception that others have of you, and you can do more to damage your reputation than the negative reviewer.